How to Get a Terrific Copywriter
If you want to use the internet to generate an income, you'll need a web site. That website must be well written, especially if you're hoping it will bring in money. Unless you are already a copywriter yourself, it's wise to hire someone who is well-qualified to compose the text for your site. An experienced copywriter will rake in a lot more cash than you would ever even be able to hope to see if you attempted to do all of the writing by yourself. Apparently, however, not every copywriter is as good as every other copywriter. Some are really gifted. Some just wish they had talent and are trying to make a bit of money because someone told them writing online would be easy. Read on to find out how you will be able to know the difference.
Does the copywriter have a site of his or her own? Any copywriter worth his or her salt is going to have his or her own website that contains a bio, several samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a web site, how can they tell you that they'll be able to help you with the one you are building? Look at the copy on the copywriter's website. If it is replete with typos and grammar errors this is a bad sign.
Do you respond favorably while you read the text on the copywriter's website? This involves more than simply noting errors in grammar and syntax. Do you have any sort of emotional reaction to the words on the web site? Does it cause you to warm up to the writer? Does it make you feel like you want to find out more about the writer and go on reading? Does read this it make you feel like you want to hire that writer straightaway? Does website copy make you want to run the other way? Does it make you furious? These are all really crucial reactions and they demand your attention.
Perform a little more inquiry on the writer. Search for reviews for the writer on independent sites and online forums. It is likely that the only reviews on the copywriter's website are going to be good ones. Perform a search for the copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. Look closely at these reviews. It is wise to ask the compywriter to provide you references as well. You need to actually contact each reference and get an honest opinion about the writer from each person.
See to it that you spend at least a little time browsing the samples supplied by the writer. It is a good idea to inquire about samples beyond the ones that are available on the web site. This is particularly important if the copywriter claims he or she is an expert in a certain field. If the writing is vague and reads like a regurgitated Wikipedia article, it is time to move on.
You have several options available to you when you're trying to see whether or not to hire a copywriter. It's crucial to do your research and look beyond the writer as a person and find out what you can about his or her reputation and character.